Media Training

Prepare. Empower. Protect.

When the camera rolls and the microphone is on, you have mere seconds to tell your story. Every word, every action can make or break your brand. Are you ready?

Are you ready for a media opportunity? Be prepared!

With more than 30 years as a news anchor and reporter, making editorial decisions, and powerfully meshing words with imagery, Marianne has a unique perspective.

Through her Secrets from Inside the Newsroom^© program, Marianne unveils all aspects of media communication to enlighten and empower so you may both promote and protect your brand. Through seminar and on-camera personal coaching sessions, your team will learn everything they need to tell your story.

Be Ready to Shine with These Skills

How to think like a reporter
Prepare not panic
Interview tricks of the trade
Manage anxiety
Voice enhancement
What to wear and where to look
Prompter, live shots, zoom interviews
How to attract media attention and coverage to promote your brand
Prepare and rehearse a “staged” crisis situation, live or taped interviews
How to lessen the negative impact of a crisis on your brand

Learn from Marianne

Marianne shares tips for your Media success!

Remember the camera never blinks, the microphone is always open and social media spreads like wildfire!

Make-up artists are rarely provided by news agencies, so learn how to apply camera ready make-up to look well rested and strong. This applies to the gents as well!

Your physical appearance will influence how viewers absorb your message. Consider wardrobe style, colors and textures to match the interview environment. Keep skirts knee-length, trouser socks high and non-glare lenses in your eye glasses.

Take control by managing the flow of information to benefit your brand. Create a record of the exchange by recording any on-camera interviews yourself.

Bad things happen to good companies. Create a crisis communication pod within your team of 3-4 people. Make sure all are trained in how to handle a crisis. Update training every six months.

Facing a media crisis? There are seven hard and fast rules; the first is accept responsibility and don’t hide.

Prepare your answers in short, declarative statements no longer than 15 – 20 seconds and rehearse your delivery.

If you are on-set with an interviewer – look at he or she. Ignore the camera. It will find you.

If working with a teleprompter, focus on the copy in the center of the lens. Angle your body with one shoulder slightly back.

Think like a reporter and prepare to answer any question the press may ask. Never say “no comment”. It’s short-hand for “I’m hiding something”.

Learn from Marianne

Marianne shares tips for your Media success!

View Media Training Tips

Marianne's Latest on Media Training

Oh No, No, No…….

Want to see a reporter get really excited? Say these two words in the thick of a corporate crisis: “No comment.” You may as well [...]

01.22.2021|Blog, Media Coaching|

Miles Needer

Marianne has been working with my talent for two years now, and has done a tremendous job in building their skill set, increasing their evaluation scores after delivering presentations and making them more comfortable both on screen and on stage. Very easy to work with and has a keen eye for improving details. Highly recommended for both training camera talent and presentation training.

The Oxford Club | Baltimore, Maryland

Bob Compton

Marianne is a consummate professional and a gifted teacher. She was a pleasure to work with, and each person, no matter their experience, walked away from Marianne’s training feeling more confident and very thankful.

14 West | Baltimore, Maryland

Carla D’Amato

Marianne is a highly polished, professional public speaking consultant. Using her vast experience in television broadcasting, Marianne was able to transform me from a fearful, awkward, public speaker to one with poise, ease and effect. Her tactics and coaching, coupled with her patience and demeanor, provided me with the tools to use to increase my confidence as a public speaker. I would highly recommend Marianne to help you reach your goals.

Attorney at Carla D’Amato, Esq | Palm Beach Gardens, Florid

Learn about Media SkillsDigital Presentation & CommunicationsVisual StorytellingNon-Profit Development & CommunicationsPresentation Training

Contact Marianne Today

Learn about Marianne’s Media Training services.

Contact Marianne Today

Media Training

When the camera rolls and the microphone is on, you have mere seconds to tell your story. Every word, every action can make or break your brand. Are you ready?

Are you ready for a media opportunity? Be prepared!

Be Ready to Shine with These Skills

Learn from Marianne

Learn from Marianne

Marianne's Latest on Media Training

Oh No, No, No…….

Hear From Marianne's Clients

Learn about Media SkillsDigital Presentation & CommunicationsVisual StorytellingNon-Profit Development & CommunicationsPresentation Training

Learn about Marianne’s Media Training services.

Marianne Banister is an award-winning journalist, media expert, storyteller and nonprofit leader.