January 20, 2021

The Power of 10-20 Seconds

Blame it on the subconscious mind! Snap judgement is a part of human nature. Research has found it only takes a person 10 – 20 seconds to determine if they want to hire, date, validate or listen to you. Be it as a keynote presenter, in a board meeting, Zoom presentation, or live interview; if your audience writes you off subliminally, they won’t listen to a thing you have to say. Your message will be lost, your words nothing more than white noise floating through the air.

That’s why it’s essential to make those first few seconds count! By wowing them with your look, enhancing your voice, carefully developing your message and rehearsing the presentation until you recite it in your sleep, you can fully engage and capture your audience. Interested in learning more? Let’s chat! In the meantime – here are a few hints to get you started.

Dress for success! This is especially important in Zoom or digital presentations. You may be working from home, but that doesn’t mean you can’t look professional and sharp! Yes, that means drying your hair and wearing make-up! The general rule in all presentations or meetings is to dress slightly better than the occasion requires. Choose power colors that capture attention and simple textures and patterns which aren’t distracting. You want your audience attentive to you – not distracted by your clothing.

Lights and Camera! When it comes to a Zoom or Digital session, take time to make sure you use a ring light and elevated camera position on either your laptop or an attached camera to “pop”. Remember to check your background as well. A pile of laundry on the floor behind you really doesn’t offer a successful, powerful image to your audience!

Energize! This applies to both body language and voice. Look like you own the place! Shoulders back, well-paced speech, and a purposeful walk, all indicates competency and focus. How’s your voice? If you sound tired, bored or nervous, your audience will tune you out.

Smile! You’ve probably heard the phrase “Smile and the world smiles with you!” It’s more than song lyrics; it’s science! Research has shown 70% of people find smiling faces more attractive. Additionally, it’s contagious! If someone smiles at you – you are wired to smile back, relax and engage. Those good feelings within your audience reflect well on you!

How does it all work? Physiologically, the muscle movement of a smile sends neuronal signals to your brain prompting a release of endorphins. That creates a sense of overall happiness, reduces anxiety and stress while lowering your heart rate and blood pressure. All that power in a little flex of the lips! Amazing!

Pull all this together and give it a go! You’ll impress yourself!

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